New representation for Canada

Cheshire based Packaging Automation which has a virtually unrivalled reputation for quality and choice in the tray sealing market across the UK, and further afield is setting out on an exciting road which it hopes will give it similar prestige in targeted export markets.

The company has signed an exclusive agreement with Crawford Provincial of Canada to represent PA and its range of tray sealing and pot filling machines in the Canadian market. Crawford was chosen due to its reputation as a professional, reliable and service oriented organisation with an ability to offer local after market service and support.

Like PA, Crawford Provincial is an independently owned business and coincidentally was founded in the same year as Packaging Automation 1963. Both businesses have built up the same strong reputation for excellence during the past half century.

Crawford Provincial trades through two separate divisions as one of Canada’s largest independently owned packaging, facility supply and equipment distributors - the Supply Line division focuses on the sale of consumables while the Packaging Equipment division focuses on the sale of equipment and servicing equipment with factory trained technicians.

Executive Vice President Martin Schieck, delighted to have the opportunity to work with the best in the field, said: ‘‘we set out to service the fast-growing needs of Canadian companies for quality packaging equipment and have built up a reputation for a strong technical base and a professional approach. We strive to achieve industry leadership and are looking forward to the new challenge provided by PA. The food industry in Canada is going through a period of rapid change with many products moving to new packaging formats such as film sealed trays and plastic pots which give consumers greater convenience. We are also seeing an accelerated trend in the switch from clam shell packs for fresh produce to film sealed packs which is being driven by the need to reduce the cost of packaging.’’

PA’s Commercial Director Sam Ashton is adamant there are major markets waiting to be tapped in Canada, and equally certain the right choice of partner has been made.

She said: ‘‘We were extremely impressed with the reputation that Crawford Provincial has within the Canadian packaging sector and coupled with their experience of working with other European manufacturers gave us every confidence in developing our business relationship.

Crawford Provincial also offers aftermarket and technical back-up allowing them to offer local service and support to their customers meaning that PA’s reputation for first class service can be maintained in this fast growing market.”