New representation for Turkey

Cheshire based Packaging Automation which has a virtually unrivalled reputation for quality and choice in the heat-sealing market across the UK, and further afield is setting out on an exciting road which it hopes will give it similar prestige in targeted export markets.

The company has signed an exclusive Sales Representative agreement with Özhan Dış Ticaret of Izmir, Turkey, to represent PA in the Turkish market. Özhan was chosen due to its reputation, the enthusiasm and expertise of its staff and its ability to offer local after market service and support.

Like PA, Özhan is a family owned and run business; it was founded in 1985 and has built up the same strong reputation for excellence as the Cheshire-based enterprise. Along with representing PA, they also represent other blue chip manufacturing companies from their offices both in Izmir and Istanbul. The sales force is headed up by the owners Özlem Özyapici and her husband Tigin Özyapici.

Özlem, delighted to have the opportunity to work with the best in the field, said: ‘‘we set out to service the fast-growing needs of Turkish companies for quality packaging equipment and have built up a reputation for a strong technical base and a professional approach. We strive to achieve industry leadership, just like PA and today we represent many internationally-recognised manufacturers of packaging machinery and associated equipment. We are as dedicated and enthusiastic today as we were at the start and are looking forward to the new challenge provided by PA.’’

PA’s sales manager Simon Jay is adamant there are major markets waiting to be tapped by the tie-up with Özhan, and equally certain the right choice of partner has been made.

He said: ‘‘We were extremely impressed with the reputation that Özhan has within the Turkish packaging sector and coupled with their experience of working with other UK manufacturers, plus those from the USA and Europe, gave us every confidence they could to the job. Their professionalism impressed us too, along with the fact that they have two offices in the hubs of the Turkish market and can cover the whole of the country’s densely populated areas from them.’’

Özhan also offers after market and technical back-up allowing them to offer local service and support to their customers meaning that PA’s reputation for first class service can be maintained in this fast growing market.

A range of equipment will be sent to Turkey for the upcoming Eurasia Ambalaj show and Özhan will then look to install the machinery in a showroom of its own for customer trials.

‘‘Our market research has identified the key areas where big growth is expected in the convenience foods sector and we will be targeting manufacturers in these areas,’’ said Simon. ‘‘This is where the growth in heat-sealing is going to be and we want to be at the forefront of that growth.’’

Background
Packaging Automation Ltd was established in 1963 and is a leading UK manufacturer of tray sealing and pot filling and sealing machinery.
PA can offer customers a tray sealer or pot filler for a wide range of applications in the food industry including fresh produce packing such as salad, tomato, strawberry and soft fruit packing, fish, seafood, meat and chicken packing (including vacuum packing and skin packing), ready meal sealing and packing, and pot or tub denesting, filling and sealing for puddings and sauces.
Full packing lines can be specified and installed to include tray denesting, conveyoring, tray filling, film sealing including modified atmosphere packing (MAP) facilities. Foil tray sealing as well as plastic tray sealing can be accommodated on all machines as standard.
PA also has experience in the medical and consumer goods sectors offering machinery for blister packing a wide range of products.