PA helps Colalife to save lives

When Colalife, an independent non-profit organisation working with Coca-Cola needed a solution to package their new AidPod concept they turned to PA for advice.

The AidPod is at the heart of the Colalife model. It is a wedge-shaped container that fits between the necks of the bottles in a crate of Coca-Cola. The AidPod makes use of unused space to transport simple medicines, such as oral rehydration salts, and other social products like micro-nutrients to the destinations in developing countries that Coca-Cola reaches.

PA was contacted by PI Global a branding and design agency working with Colalife to provide a solution to heat seal the AidPod. They explained that they needed a machine that was appropriate to export to Zambia, easy to use, effective, accurate and required no compressed air. The table top, manually operated PA217 was chosen as the most suitable solution.

The PA217 is simple to use, robust and versatile making it the perfect choice for export to Zambia.

Jane Berry Business Development Director at Colalife said “There was obviously a great willingness to work with us to understand and fulfil our needs in a very cost effective way; we got a lot of attention to understand our needs and recommend the specification. The communication was excellent; this gave us confidence in the machine and the follow up service.”

Jane continued “The machine was quickly installed in Zambia, training the staff was very easy and from day one there have been no problems, I would definitely recommend PA to another company.”


Packaging Automation Ltd was established in 1963 and is a leading UK manufacturer of tray sealing and pot filling and sealing machinery.
PA can offer customers a tray sealer or pot filler for a wide range of applications in the food industry including fresh produce packing such as salad, tomato, strawberry and soft fruit packing, fish, seafood, meat and chicken packing (including vacuum packing and skin packing), ready meal sealing and packing, and pot or tub denesting, filling and sealing for puddings and sauces.
Full packing lines can be specified and installed to include tray denesting, conveyoring, tray filling, film sealing including modified atmosphere packing (MAP) facilities. Foil tray sealing as well as plastic tray sealing can be accommodated on all machines as standard.
PA also has experience in the medical and consumer goods sectors offering machinery for blister packing a wide range of products.