PA help Burton’s Biscuits develop new concept

The ‘Snap & Go’ packs are available in packs of 4x31g PP trays with complementary lidding films that have been created to tap into the portioned snacking market, whilst offering portion control features for consumers and strong on-shelf aesthetics for retailers.

PA worked closely with Parkside Flexibles and Coveris to develop a tray and film combination to offer a one process heat sealing solution using pre perforated tray and film eliminating the need for additional, costly machinery to perforate the pack after being sealed.

PA played a fundamental role with the development of the new pack concept, producing samples for Burton’s in our fully equipped trials kitchen facility at their headquarters in Knutsford, Cheshire.

Burtons purchased a high speed, inline, fully electric tray sealing machine capable of sealing up to 60 packs per minute, 17 cycles per minute atmospherically. Featuring PA’s Powerdrive™ technology, the SL4 operates without using any compressed air, therefore offering savings of up to 90% of the running costs of conventional pneumatically operated tray sealers. This enables food producers to demonstrate a real commitment to environmental issues, whilst delivering a competitive operating cost.

The machine is servo driven including the film feed and rewind system which helps give greater control and accuracy over the film passing through the machine which avoids film snaps and hits the correct position each time for the registered film and stay within tolerance for film tracking.


Packaging Automation Ltd was established in 1963 and is a leading UK manufacturer of tray sealing and pot filling and sealing machinery.
PA can offer customers a tray sealer or pot filler for a wide range of applications in the food industry including fresh produce packing such as salad, tomato, strawberry and soft fruit packing, fish, seafood, meat and chicken packing (including vacuum packing and skin packing), ready meal sealing and packing, and pot or tub denesting, filling and sealing for puddings and sauces.
Full packing lines can be specified and installed to include tray denesting, conveyoring, tray filling, film sealing including modified atmosphere packing (MAP) facilities. Foil tray sealing as well as plastic tray sealing can be accommodated on all machines as standard.