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Whitby Seafoods scoop Gold Award with packaging redesign


Packaging Automation customer Whitby Seafoods recently scooped a Gold Award in the Design Business Association : Design Effectiveness Awards.



In 2019, Whitby relaunched their range using board based packaging looking to reduced plastic use by 85% and making the majority of the pack recyclable. Whitby Seafoods reported that consumer reactions to the design have been incredibly positive and now the new packaging has been recognised industry-wide with Whitby Seafoods winning the 2020 Grocer NPD award in the meat, fish and poultry category for their sustainable packaging. Matt Delaney, the Packaging Automation resident Fish & Seafood expert commented:

“We’re really pleased that Whitby Seafoods have won this prestigious award, they’re a great family business like ourselves and it’s been our pleasure working with them over the years.”


To find out how Packaging Automation can help business in the fish & seafood sector achieve long term sustainable growth, reduce plastic packaging and maximise outputs in the fish and seafood sector please contact Matt on 07515 999350


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