translation services
top of page

Privacy Policy

At Packaging Automation we take your privacy very seriously and are committed to protecting your personal information and ensuring that it is collected and processed in compliance with this privacy policy.

About us

Packaging Automation Ltd (“Packaging Automation”, “we”, “us” and “our”) is a supplier of machinery for packaging food products. We are a limited company registered in England and Wales under company number 761199 and have our registered office at Unit 1, Montgomery Close, Parkgate Industrial Park, Knutsford, WA16 8XW. 

The purpose of our website (our site) is to provide information about the services and products we offer. This privacy policy is designed to help you, as a user of our site and a prospective, current or former customer representative, understand what personal data we may collect about you, how we use this personal data and what rights you have in respect of your personal data.

We are a “data controller” for the purposes of data protection legislation. This means that we are responsible for deciding how we hold and use personal information about you.

From time to time we may also issue other privacy or fair processing notices to you relating to the way in which we collect personal data about you which we will bring to your attention.

Our site and our products and services are not intended for children and we do not knowingly collect data relating to children.

How to contact us

If you have any questions or concerns about any information contained within this privacy policy, please email us at or write to us at:

Packaging Automation Ltd
Parkgate Industrial Park
WA16 8XW

You can also telephone us on 01565 755000.

The data we collect about you

Personal data, or personal information, means any information relating to an identifiable individual. It does not include any data or information which relates to a person that cannot be identified or where the person’s identity has been removed (i.e. anonymous data). It also does not include information relating solely to a business or other organisation, rather than to a person.

By using our site, or engaging our products and services, we may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

  • Identity Data – data which identifies you (including your name, title, job title/role).

  • Contact Data – contact details (including your postal address, business address, telephone numbers, email address).

  • Marketing and Communications Data – data which we capture when you sign up to newsletters, including your preferences regarding receiving marketing and communications from us.

  • Social Media Data – when you connect with us or like or follow our social media accounts we may have access to your personal data through the social media platform, including your social media handle, photograph, date of birth, location, occupation, interests and other information and content you make available via your social media accounts.

How we collect information

Direct interactions: The majority of the personal data we hold about you is collected when you interact with us or correspond with us directly (via social media, by post, phone, email, telephone or otherwise). This includes personal data you provide when you:

  • Enquire about our products and services

  • Subscribe to receiving marketing communications

  • Connect with us, follow us or “like” us on social media, or post content on our social media sites

  • Attend a meeting with us

  • Meet us through networking events or exhibitions

The categories of personal data we collect in this way include Identity, Contact, Marketing and Communications and Social Media Data.

Third parties: We may also receive personal data about you from various third parties as set out below:

  • Social Media Data from the operators of social media platforms, including Facebook, Instagram, LinkedIn, Twitter and Google+ who are based inside and outside of the EU.

  • Personal data from other organisations for marketing purposes where you have expressly consented to these organisations sharing your personal data for these purposes.

How and why we use your personal information

Data protection law specifies the legal grounds on which we can hold and use personal data. The specific legal ground will vary depending on the manner 

and purpose for which we are collecting your personal information. We will use your personal information as follows:

  • Where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract;

  • Where it is necessary to comply with a legal or regulatory obligation that we are subject to;

  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; and

  • Where we have your consent to do so, subject to your right to withdraw consent (further details provided in the section headed “Your rights” below).

We have set out below a description of all the ways we plan to use your personal data, and which of the above legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you require further detail about the specific legal ground we are relying on to process your personal data where more than one ground has been set out below.

What we use your personal information for

Type of data

Lawful basis for processing including basis of legitimate interest

In the case of a customer representative, to liaise with you in connection with providing our services to the customer

Identity and Contact Data (of customer representative)

Necessary for our legitimate interests (to conduct our business and perform our contracts with customers)

To manage our relationship with you which will include notifying you about changes to our terms or privacy policy, and changes to our services

Identity, Contact, Social Media and Marketing and Communications Data

  • Necessary for our legitimate interests (to conduct our business and keep our records updated)

  • Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you based upon your content and marketing preferences

Identity, Contact, Social Media and Marketing and Communications Data

Necessary for our legitimate interests (to develop our services and grow our business)

To deal with and respond to queries submitted to us via our site, social media accounts, by post, email or telephone, or in person

Identity, Contact, Social Media and Marketing and Communications Data

  • Consent – given at the time of contact

  • Necessary for our legitimate interests (to conduct our business and correspond with customers)

To invite you to participate in marketing reviews and meetings

Identity, Contact, Social Media and Marketing and Communications Data

  • Necessary for our legitimate interests (to grow our business and develop our services)



Marketing communications from us: We may send you marketing communications if you:

  • are a customer representative and you have not opted out of receiving marketing communications from us; or

  • have otherwise consented to receiving marketing communications from us.

Opting out: You can ask us to stop sending you marketing communications at any time, by:

  • clicking on the unsubscribe button in the footer of any marketing email from us; or

  • contacting us by email at or by post at Packaging Automation Ltd, Parkgate Industrial Park, Knutsford, Cheshire WA16 8XW, or by calling us on 01565 755000.

Change of purpose

Sometimes we may use your personal data for purposes that are different from or incompatible with those for which we collected it. If we do this, we will notify you and explain our legal ground for using your data in this way.

We may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

If you fail to provide personal data

Where we need to collect personal data from you in order to comply with our legal obligations or to perform a contract we have with your employer and you fail to provide that data when requested, we may not be able to perform the relevant contract (for example, to provide your employer with products and services) or comply with our legal obligations.

If you choose not to provide us with the personal data requested, we will tell you about the particular implications of any such decision at the relevant time.

How do we keep your data safe and who has access to it?

We place great importance on the security of your personal information and will always try to take appropriate precautions to protect it.

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised 

way, altered or disclosed (including using encryption technology on our site and conducting regular security reviews on our network).

The transmission of information via the internet is not completely secure. We cannot guarantee the security of any data you send to us via email or via our site; any transmission is at your own risk so please take care before sending us any sensitive information in this way. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


In addition, the personal information you provide to us is only available to authorised personnel of our business who need access to the information in order to fulfil their duties. They will only process your personal information on our instructions and they shall be subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.

Once we no longer require your personal information, we will take reasonable steps to destroy it in a secure manner.

Who we share your personal data with

We may have to share your personal data with third parties in accordance with this privacy policy. We will share your personal data with third parties where required by law, where it is necessary to perform a contract with a customer or where we have another legitimate interest in doing so.

We require third parties to respect the security of your data, keep it confidential, and to treat it in accordance with the law. In particular, we do not allow our data processors to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions as set out in our data sharing agreements.

We may share your personal data with the third parties set out below:

  • Third party service providers including hosting providers, IT support providers, social media platform providers, marketing and advertising providers

  • Third parties to whom we may choose to sell, transfer or merge parts of our business or assets. Alternatively , we may seek to acquire other businesses or merge with them.

  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce any agreements, or to protect the rights, property or safety of our business, our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction, with HM Revenue & Customs, regulators and other authorities where we are required to do so by law.

  • Professional advisers, including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accountancy services.

In some instances where we share data with third parties, such as the HMRC, those third parties will also be controllers of your data. We shall not be responsible or liable for the way in which other data controllers hold or process your personal data. Please contact those third parties for further information regarding how they will use your data.


Changes to your data

We make every effort to ensure information collected is accurate and up-to-date. We encourage you to help us by telling us promptly if you change your contact details.


How long we keep your information for

We will only retain your personal information for as long as is necessary to fulfil the purposes we collected it for.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) in order to develop our business methods and strategy or for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

If we have a contractual relationship with your employer, we will retain your personal data for the duration of that relationship. Typically, we will minimise the personal data we hold about you so far as possible and only retain that information which cannot be deleted without compromising the purpose for which we collected the personal data or our other legal obligations.

In some circumstances we may be entitled to retain your data for a longer period where we are under a legal or regulatory obligation to do so, for example in the event of a legal dispute or to comply with HM Revenue & Custom requirements. We will also need to keep a record of your contact details if you have opted-out of receiving marketing communications from us to ensure we do not send these to you in future.

Your rights

You have a number of legal rights relating to your personal data, which are outlined here:

•     The right to make a subject access request. This enables you to receive certain information about how we use your personal data, as well as to receive a copy of it.  

•     The right to request that we correct incomplete or inaccurate personal data that we hold about you.

•     The right to request that we delete or remove personal data that we hold about you where there is no good reason for us continuing to process it (note, however, that we may not always be able to comply with your request for specific legal reasons which will be notified to you, if applicable, at the time of your request).

•     The right to object to our processing of your personal data where we are relying on our legitimate interests (or those of a third party) (note that in some cases we may demonstrate that we have compelling legitimate grounds to process your data which override your rights and freedoms).

•     The right to request that we restrict our processing of your personal data in certain scenarios, for example if you want us to establish the accuracy of the data or you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it (note that when processing is restricted, we are allowed to retain sufficient information about you to ensure that the restriction is respected in future).

•     The right to request that we transfer your personal data to you or to another party (note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you).

•     The right to withdraw your consent where you have provided your consent to the collection, processing and transfer of your personal information for a specific purpose. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law. If you withdraw your consent, we may not be able to provide certain services to you.

If you would like to exercise any of the above rights, please contact

We may ask you to verify your identity if you make a request to us to exercise any of the rights set out above. We may also contact you to ask you for further information in relation to your request to speed up our response. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

Complaints policy

We try to meet the highest standards when collecting and using personal information. For this reason, we take any complaints we receive about this very seriously. We encourage you to bring it to our attention if you think that our collection or use of information is unfair, misleading or inappropriate. We would also welcome any suggestions for improving our procedures.

Please let us know if you are unhappy with how we have used your personal information. You may contact

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK Supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please do contact us in the first instance and we shall endeavour to resolve your complaint.

Changes to this privacy policy

This privacy policy may change from time to time. If we make any changes to this policy, they will be posted on our site.


This privacy policy was last updated in May 2018.

bottom of page