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Introducing your Packaging Automation soft fruit high speed tray sealing expert – Greg Simpson


At Packaging Automation, there's a dedicated expert in the field of soft fruit high-speed tray sealing—Greg Simpson. With an impressive 20-year journey within the company, Greg's extensive experience and knowledge make him an invaluable asset as an Export Project Engineer. From his humble beginnings as an apprentice to his current role, Greg has consistently demonstrated a hands-on approach and a passion for understanding the intricacies of machinery performance.


Greg's career at Packaging Automation began straight out of school, where he joined as an apprentice. Over four years, he honed his skills as a Panel Wirer & Electrician and qualified in those roles. Greg then spent five years as part of the Service Team, traveling across the UK and even abroad, installing and servicing machinery, including a significant installation in the United States. Building on his extensive experience, Greg transitioned to the Projects Team, where he spent five years as a Technical Project Engineer, ensuring equipment was suitable for dispatch and aligned with customers' objectives.


Recognizing his deep knowledge of the company's machinery and commitment to customer satisfaction, Greg shifted his focus to Export, providing support to worldwide distributors and facilitating international business growth.


Customers in the soft fruit industry have specific requirements and expectations when it comes to high-speed tray sealing. They seek efficient production lines, consistent run times, and reduced downtime. Packaging Automation's machines excel in meeting these demands, thanks to innovative motion and automation technology. These advances enable single-lane tray sealers to achieve high throughputs while ensuring stability and consistency. The continuous motion feature specifically benefits soft fruits, as it guarantees a smooth and uninterrupted flow, eliminating juddering and maintaining product stability.


Apart from delivering exceptional machines, the team at Packaging Automation go above and beyond to support customers to keep their machines running 365/24/7. Before dispatch, Greg puts the machines through rigorous testing on a racetrack, simulating real production conditions to ensure reliability and readiness for customers. In addition, Greg and the team provide ongoing comprehensive customer support via WhatsApp, Teams meetings, and phone calls. This assistance includes guiding customers on adjusting settings, troubleshooting issues, and imparting valuable knowledge to help achieve desired throughputs.


Automation plays a pivotal role in transforming production processes. Greg emphasizes its benefits, such as reducing labour costs, minimizing the workforce required on the line, decreasing downtime, and improving overall output and efficiency. By adopting automation solutions, businesses can streamline operations, enhance productivity, and achieve higher profitability.

But what truly sets Packaging Automation apart is the unwavering passion that runs through the organisation. Greg, alongside his long-standing colleagues, embodies this commitment to excellence. For over six decades, Packaging Automation has consistently strived to be at the forefront of technology, developing and delivering market-leading machines. Moreover, the company's passion extends beyond machinery—it encompasses nurturing and supporting teams, customers, distributors, and suppliers. Greg's personal journey from an apprentice to a seasoned expert is a testament to the organisation's dedication to fostering expertise and providing exceptional after-sales support.


Greg Simpson, the soft fruit high-speed tray sealing expert at Packaging Automation, stands as a pillar of knowledge and experience in the industry. With a career spanning two decades, Greg's commitment to understanding machine performance and supporting customers is evident, he empowers soft fruit packaging customers to optimize their processes, achieve high speed production and ensure consistent and efficient run times to help customers in the soft fruit sector stay ahead in a competitive market.


If you would like help to maximise your production processes, contact the Packaging Automation team here











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